Show to Feature Special Guest Appearance by Horror Legend Elvira

CHICAGO, IL – Organizers of this year’s 35th Anniversary Pinball Expo have announced a major expansion and upgrade to the calendar of events. Taking place October 16 through 19 at Westin Chicago North Shore in Wheeling, Illinois, this year’s global gathering of pinball enthusiasts promises to be its richest and most inclusive to date. As show organizers explained, the enhanced schedule of seminars and competitions have been designed to match the expanding audience of pinball fans of all ages.

“With the resurgence of pinball and its widening demographic, we made the decision to make the show as inclusive as possible,” said event head Rob Berk. “We were very careful not to water down those events that have proven long-time favorites among hardcore fans. What we have done, however, is recognized and responded to the growing popularity of pinball among a new generation of players.”

As Berk noted, this year’s event will feature a wide-ranging array of competitions for casual players of all ages as well as the most skilled pinball wizards and video gamers. Launching this year at Expo is the 1st Annual “Belles and Chimes Women’s Tournament,” which promises to showcase the flipper prowess of women from around the world. Also taking place this year is a Kid’s Competition that will test the mettle of children 14 years and younger. Both of these tournaments are sponsored by Tilt Amusements, Stern Pinball, TEL Management Solutions, Marco Specialties and with each providing trophies, prizes and cash awards.

Additionally, intrepid competitors will also test their skills at the Horrorhouse Fest Pinball Tournament of Death comprised of ‘three tournaments in one’ with the action centered in the Expo’s new ‘Hauntcade’. Expo 35 will include activities such as PinQuest Pinball Mission Scavenger Hunt in which entire families can compete as a team. While video gamers will be invited to compete in the second annual Galloping Ghost Retro Arcade Tournament with the chance to win trophies and the special Championship Belt.

“It may seem that all we have are these exciting new tournaments”, Berk explained, “but we’ve also added to our jam packed seminar program with some of the most famous pinball luminaries in the world sharing their stories, insights and just how pinball machines are made. We are also honored to be able to present ‘Fun with Pinball’—a fully interactive hands on exhibit and ‘Pachinko Fever’—a unique, traveling pachinko parlor. And, what I know is going to be a very special treat from my personal collection, I am showcasing thirty machines from Spain and Italy. These games were built back in the Seventies and early Eighties and most have never been seen before on these shores”.

As in years past, Pinball Expo features hundreds of machines set on free play on the exhibit floor as well as an auction featuring full sized arcade pinball machines, ready to be added to a home collection.

Highlighting this year’s show will be a special appearance by horror legend Elvira. Scheduled to pull back the curtains on Stern Pinball’s new Elvira House of Horrors machine. The third in a trilogy, this newest edition features Elvira’s special brand of campy humor and a host of B-movie horror thrills. An autograph and celebrity session will follow the official unveiling.

“We’re experiencing a very exciting time in pinball history, and it was our goal to provide an experience that matches the enthusiasm among long-time fans of the games as well as a new generation of players and collectors,” said Berk. “This is an opportunity for those long-time players to meet the future of the game and for newcomers to meet the legends of pinball.”